RESEARCH
RESULTS FOCUSSED AND FUTURE PROOF
BUSINESS PARTNER
Small, large or global projects? DEE-PRIME can set up and coordinate your research! Together with you we make the most effective research design from a methodological perspective. Optimal for the products in the test, and representative of your target group. This way you get conclusions that give clear answers to the research questions. The communication of results is tailored to the various stakeholders, which contributes to good decisions and smooth implementation.
ERASMUS UNIVERSITY ROTTERDAM, THE NETHERLANDS
INSTITUTE OF MANGEMENT, SCHOOL OF ECONOMICS
JANUARY 2014 #0DB64E
TRANSITION
DEE-PRIME facilitates the transition to alternative test and data analysis methods, suitable for use with sensory panels and consumers. The results in dʹ are ideally suited to integrate with other data such as analytical measurements, consumer behavior or market results. With dʹ, strategic knowledge on products and consumers can be built up and used in predictive models. By optimally learning from all test results, fewer tests will be needed in the future, and testing will become faster and give better insights.
DEE-PRIME ORGANIZES YOUR RESEARCH
Sensory, Consumer and Market research
- Product, Packaging and Concept development
- R&D and Marketing projects
- Innovation, Product optimisation, and Quality control
Wide range of test and data analysis methods for difference tests, descriptive tests, hedonic tests, preference mapping, market mapping, consumer segmentation.
