ABOUT DEE-PRIME

INNOVATIVE SENSORY AND CONSUMER RESEARCH

INTERNATIONAL

DEE-PRIME is an international research and consultancy agency for sensory and consumer research. Our ambition is to help companies to operate faster and more successfully in the demanding and constantly changing market.

BUSINESS EXPERIENCE

With 25+ years of experience in sensory consumer research for the Fast-Moving Consumer Goods industry, we help you to use sensory and consumer research in innovation and product optimization projects as effectively as possible.

INNOVATION

Innovation in research is our passion. For over 15 years we have been working with leading scientists on improved testing methods and commercial applications of methods for better, faster and more sustainable sensory and consumer research.

Networks, expert groups and presentations

Babysteps presentations

IFP symposium 2018
Sensometrics 2016
Pangborn 2015

WHAT IS D-PRIME?

dʹ (d-prime)

Unit of measurement for sensory product differences

DEE-PRIME

Your partner in sensory research