LETS INTRODUCE OURSELVES
DANIELLE VAN HOUT, PHD.
Danielle is a sensory consumer scientist who enjoys translating academic insights and approaches into better practices that benefit the FMCG business. She holds a PhD in economics at Erasmus university of Rotterdam, the institute of management, with the research topic: “Measuring Meaningful Differences – Sensory testing based decision making in an industrial context; applications of signal detection theory & Thurstonian modeling”. During her 25 years in Unilever R&D, she employed many sensory & consumer researches for R&D and marketing projects to guide the launch of successful foods, home care and personal care products. She implemented various new methods in global R&D and collaborates with leading scientists to investigate and develop ecologically valid consumer research methods and effective sensory test methods, optimally suitable for knowledge building in digital/big data.
WILFRED VAN DE LINDE
Wilfred has been international product manager for Consumer Electronics and Accessories for many years, with experience in product development, packaging design and marketing. Wilfred has a strong affinity with sensory & consumer research, from his interests in high-end audio, cooking and perfumes. Wilfred is also a supertaster and meets all selection criteria for sensory panelists, and recently graduated in the Dutch NIMA A Sensory researcher course.